Services

Local Listings
This is a fairly new form of listing that is becoming popular within search engines such as Google.  They only appear when search terms (keywords) include a city and/or regional name.  Similar to the ten organic listings directly below, Local Listings are essentially free (no “click-through” fees!).  We provide services to get you ranked well here as well.

Organic Listings
Also known as; “non-sponsored” listings, “natural” listings or “free” listings, this is ultimate place to have a top ranking presence on search engines such as Google.  With a top placement within the natural, organic listings, you can theoretically receive millions of clicks over time and not have to pay a penny toward residual “click-through” fees.


Sponsored Listings
Love them or hate them, sponsored listings work.  As you can see within this graphic, top placement within the sponsored listings often appear within the very top left side of the search engine results.  This is also the area that receives the most amount of clicks (by far).  We provide full service; research, setup, management, conversion tracking and more.

We have clients spending as little as a few hundred dollars per month to well within the tens of thousands of dollars per month.  Our pay-per-click setup and management fees are based on a reasonable 10% cost of your overall spending (with a minimal fee of $300 per month).  Terms are month-to-month after the first 90 days.


Analytics
All of our optimization clients receive monthly ranking reports that detail the progress of our optimization efforts.  These reports provide search engine ranking status of selected keywords, site traffic info, additional search terms producing site traffic and other informative statistics.


Link Building
Inbound link building is a crucial element to improving rankings within the natural (non-sponsored) listings of the major search engines.  Notice what Google says within their Webmaster Help Center:

“How can I improve my site's ranking?

Sites' positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results...In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

We provide ethical efforts to increase your inbound links from websites that will increase your value within the eyes of the major search engines and steer clear of methods that can cause you to be penalized, such as; paid links, automated link exchanges and link farms.


Social Networking/Social Media Marketing
In today’s online world businesses of all sizes are realizing the importance of Social Media Marketing.  The idea of Social Networking is to connect you with your customers, in an environment where they are comfortable.  Over the past few years the number of social networking sites has increased exponentially.  As have the number of people who use them.  Are you connected with your customers?  Social Media Marketing allows your business to create and share compelling content with users around the globe.  Not only can your brilliantly crafted content send thousands and thousands of visitors to your site, it can also generate hundreds of high quality links back to your site.  Some of the most popular social networking sites include: Digg, You Tube, Myspace, Facebook, Del.icio.us, LinkedIn, Reddit, StumbleUpon, and Wikipedia.  Is your business a part of these networks?

iOptimize Marketing, Inc. 2008-2009