iOptimize Marketing was founded by Ron Callari to be a very different kind of Internet Marketing firm. One that focuses on the client’s needs and their unique circumstance. Ron has led sales and marketing teams for Marriott International, Meristar Hotel & Resorts and many other hotel and travel management companies. He is familiar with the supplier and buyer side of the industry having had oversight for major conventions and trade shows in NYC, Chicago, Anaheim, Las Vegas and New Orleans. In the field of SEO, SEM and Social Marketing, it is important to select a team that is industry specific and can relate to developing strategy and tactics, in addition to the day to day responsibilities of hoteliers and airline executives.

Having worked for a UK-based search marketing firm and having interacted directly with CEO's and CMO's of similar firms, Ron is confident of returning a significant ROI for his clients and will provide a free keyword and backlink analysis for any client that wants to learn more about how they rank in the current competitive search engine markets. Today, one's competitive set is no longer hotels and airlines in one's immediate markets. Today one's competitors are those who rank above you for keyword searches on Google or any of the other search engines.

As a result of his tenure in the travel industry, Ron has built a firm that is customer-centric and based on the following guiding principles:

iOptimize Marketing, Inc. 2008-2009